Starting today Gmail users will be greeted with a new and much improved version of Contacts designed with two key functions in mind: simpler contact management and a Contacts experience that is consistent with the rest of Gmail.
New features include keyboard shortcuts that mirror Gmail’s () keyboard shortcuts, a sort by last name filter, faster editing options, autosaving and custom labels so that users can add their own fields to contact records. Perhaps most notably, the Contacts section looks and feels exactly like the Gmail inbox.
In speaking with Project Manager Benjamin Grol, it became clear that the Contacts overhaul was a necessary upgrade for Google. He indicated that the new version of Contacts makes Gmail a viable cloud-based contact manager for professionals, and indicated that the simplistic feature set was specifically designed with Andriod users — who can sync their mobile contacts with Gmail — in mind.
With the Contacts rollout, Google () engineers have also slightly refreshed Gmail’s appearance. For example, the new Contacts section of Gmail is now accessible from a shifted upper left-hand menu, and there’s an updated “Compose mail” button that better aligns with Gmail’s button branding. “We’ve made subtle but important UI changes in Gmail,” said Grol in an interview with Mashable ().
Contact management may be a tedious necessity for most, but Google’s updates to Contacts will help ensure that updating and locating contact records is a much more painless process. However, the feature upgrade temporarily excludes the audience most likely to benefit from it — Google Apps users using Gmail via their own domain.
Catch today’s 30 minute Social Media Live TV show Archived on USTREAM with host Bill Crosby and Gabe Strom. Today’s topic is “Outsourcing Social Media.” Learn about working with companies from the Philippines and Australia.
Bill also addresses a listener question about good sources for blogging content. “If you are trying to find great content for your blog, check out Google Alerts and DIGG. DIGG is a great place to grab headlines.”
AOL is interested in buying the world’s largest tech blog, Mashable, we hear from a source at the internet conglomerate. And in fact the two sides have been talking, people outside AOL have whispered to one another, and to us.
A sale to the content-obsessed internet company would mean Mashable’s founder Pete Cashmore really would have everything. Youth, being all of 24 years old. Looks, of the dark and smoldering sort the Scotsman pulls off so well (his current squeeze is said to be actress Lindsay Campbell Next New Networks’ Lindsay Deforest, and Inc. magazine popularized him as “the Brad Pitt of the blogosphere“). And cash, on the scale you don’t get just by leaving TechCrunch in the dust to become the most popular tech blog on the internet, a feat Cashmore pulled off last year. The only hitch might be negotiating with AOL; visa issues have had Cashmore hopping back and forth between Silicon Valley, where Mashable is based, and Scotland, leaving one Valley observer to wonder if he would really attempt negotiating with AOL “from his parent’s basement in Aberdeen.” (We’ve emailed Cashmore’s staff and will update this post if and when we hear back.) UPDATE: Cashmore wrote back with a sort of “no comment;” see bottom of post.
Mashable’s proven ability to generate great numbers and game Google and Twitter is part of the appeal, then, our AOL insider tells us. The site excels not only at writing Google-friendly content but also at earning a flood of links on social networks, most notably Twitter. That re-tweeting, in turn, is driven by the party tours Cashmore stages, which draw crowds of 400-500 in cities across the country, according to Inc, and which no doubt have helped the site diversify beyond hard-cole young male geeks (Mashable has drawn notice for its half female audience, a rare thing among Silicon Valley blogs).
Mahsable has “definitely been brought up in meetings as possible driving force behind Seed,” said our AOLer, referring to the stats-driven system for farming out editorial work to freelancers. The notion that there have been acquisition talks between the two companies is mere rumor at this point, but it has not escaped AOL’s notice that Mashable writes the sort of content advertisers pay for at a time when AOL’s own editorial staff has been heavily reduced amid company layoffs, said our source, clearly no fan of Seed: “Mashable has been getting so Mainstream News, and their writers get paid in Twitter followers and air, so it just seems like a good fit.”
Disclaimer: Mashable writers do not literally get paid in Twitter followers and air. But then, they don’t work for AOL yet.
UPDATE: Cashmore writes us, “We don’t comment on speculation, but we do hold our writers in high regard and pay a competitive salary for their tireless efforts.”