Category Archives: Articles

Mingle360 and The LinkedIn Rockstars Partner to Further the Business Social Media

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Fairfax, VA, October 27, 2010 –(PR.com)– Mingle360 is excited to announce a new partnership with The LinkedIn Rockstars, Mike O’Neil and Lori Ruff. The LinkedIn Rockstars will be adding Mingle360 technology to their training programs on corporate use of social media. In addition, they will also be providing training sessions at Mingle-enabled events to help attendees get the most strategic benefit and productivity from this new business networking power tool.

Mingle360 allows event attendees to connect with each other by simply clicking their thumb-drive sized MingleSticks together. After the event, a user simply plugs his or her MingleStick into a computer to update their online Mingle account with all of the new connections they’ve “mingled “ with. This gains immediate online access to information associated with their mingled connections—contact information, photos, websites and other collateral—as well as their profile pages on social networks including LinkedIn, Facebook and Twitter. The system can even automatically send requests to new contacts inviting them to join their networks.

“The most respected corporations are using LinkedIn and other social networking media, and Mike and Lori are the world’s leading trainers on these increasingly essential tools,” says Dan Coffing, CEO of Mingle360. “More and more events are using the MingleStick and other Mingle technology as a means for presenters, exhibitors and attendees to easily make immediate and permanent connections that are intimately tied to their online social presence. Given the mutual core missions of Mingle360 and The LinkedIn Rockstars to empower businesspeople with cutting-edge networking technologies and strategies, our partnership is a hand-in-glove fit.”

“Most people will tell you that the single most important thing they get from conferences is the connections to people they meet,” says LinkedIn Rockstar Mike O’Neil. “The Mingle360 system saves hours of productivity in follow-through after events. It allows both vendors and attendees to continue establishing new personal peer-to-peer relationships immediately without any scanning, sorting, data entry or loss. Account photos provide visual memory cues, privacy is taken care of automatically, and the system even eliminates the need for printed materials. We’re very excited to have Mingle360 as a new enabling technology for business networking. Training people to use it most effectively with their other social strategies is a natural extension of our work.”

About The LinkedIn Rockstars

The LinkedIn Rockstars, Mike O’Neil and Lori Ruff, are the world’s most experienced and engaging LinkedIn trainers. With over 500 high-energy group presentations to their credit, they focus on training sales teams, recruiting teams, executive teams and associations, showing users the mechanics and strategies of LinkedIn and related social media for the corporate world. Their Rock The WorldTM books pique reader’s interest in LinkedIn and social media by using musical influences that inspire action while guiding participants down the path to online business success. http://www.integratedalliances.com

About Mingle360

Offered as a service to event organizers, the Mingle360 solution greatly enhances attendee networking at the event, surpassing business cards with up to date contact information and even facial recognition. It creates ‘buzz’ and excitement at the event and helps differentiate the organization from the competition. For more information, please contact Mingle360 at www.mingle360.com www.minglestick.com and 703-425-0402 x111.

Explore Mashable with StumbleUpon

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About 3 hours ago Vadim Lavrusik

Did you know you can explore and discover Mashable articles using StumbleUpon? StumbleUpon is a site that provides you with a personalized way to discover interesting web content based on your interests and the people you follow.

Below we’ve added a button for something called StumbleThru, which is powered by StumbleUpon and enables you to explore Mashable articles, rate them and get recommendations for content you might like. It makes reading Mashable a bit more serendipitous.

To get started, click on the Stumble button below. Once you see the StumbleUpon toolbar, you can “Like” an article, rate it or hit “Stumble” again for another article.

And, of course, StumbleUpon can recommend articles from other sites you might enjoy. In addition to exploring, you’ll also see a “Stumble counter” on selected Mashable articles (like the one on the left) that tracks the number of times that post has been given a thumbs up. You can also follow Mashable on StumbleUpon, where we submit trending stories and editor’s picks.

We hope you enjoy the feature. Let us know what you think.

Mashable Celebrates Its 5th Birthday

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Pete Cashmore wrote his first post for Mashable.com five years ago in the bedroom of his home in Scotland. Hoping to get immersed in the social media and technology space, the 19-year-old web technology consultant started Mashable to cover web “mash-ups,” which were particularly popular at the time. Before he knew it, he sold his first advertisement for the site and gained a following of influential readers. In 2006, Mashable hired its first staff writer and in 2007 the site reached 4 million monthly pageviews.

Five years after its birth, Mashable (Mashable) has grown to be the most popular news site covering the social media space with 30 million monthly pageviews, a full-time staff of 30 and hundreds of guest writers. Today we celebrate the fifth of many more birthdays to come. We hope you’ll join us in celebrating by attending a local meetup.

We’d love to hear when and why you started reading Mashable in the comments or Twitter (Twitter) using #mashbday.

12 Ways To Do Social Media Marketing With Twitter

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Twitter is a wildly popular microblogging service. It involves writing Tweets, which are short updates of a maximum of 140 characters that tell your followers what you are up to. Although your Tweets are technically supposed to answer the question, “What are you doing?” Twitter has moved far beyond that. Tweets are used to share stories, link to photos, promote content, break news, and a whole lot more. Twitter has also become an incredibly important tool for social media marketing professionals. Here are 12 ways in which Twitter can be used in your social media marketing campaign.

1. Sharing Links to Items of Interest

As soon as you read something online that you think is interesting, it is easy to share it on Twitter with all of your followers. Twitter is highly effective in this manner because it is such a quick way to be able to reach a large group of people. You can also get a lot of great ideas for blog posts from Twitter since many new ideas and stories are floating around that haven’t even made it to the blogosphere and definitely not to mainstream media.

2. Building Your Network

Using Twitter is a great way to build your network because it allows you to find and follow people with similar interests. You can use Steeple to find people who live in your geographical area. You can also use other tools that help you find new people to follow based upon who your Twitter friends follow.

3. Build Relationships within Your Current Network

People in different networks often use Twitter to connect with their contacts instantly rather than using instant messaging for that purpose. Furthermore, many people use Twitter to connect with their network during events like conferences.

4. Re-Distributing Content from Your Blog or Website

Twitter can be used to redistribute content from your blog or website. However, you should take care to do this thoughtfully since many of your Twitter followers may already read your blog. For that reason, you may want to avoid using a blog plug-in that automatically Tweets your posts. Your best bet is to Tweet your content manually and customize each Tweet so it doesn’t get old.

5. Get Involved in Live Tweeting Events

Twitter launched at SXSW last year, catapulting microblogging conferences to fame. Live Tweeting events are great because they are a form of citizen journalism that allow you to connect with several new people in your niche while making active and valuable contributions to current discussions in your community.

6. Pitching Stories to Journalists on Twitter

You can send a direct message to a journalist who is following you on Twitter to pitch a story idea.

7. Communicating with Your Team

You can use Twitter as a company intranet that connects all of your employees. Twitter can be particularly useful in this regard if you have a virtual business with employees in different geographical locations. You can set your updates to private for security reasons. Anytime you are working on group projects, you can stay in touch with your team members using Twitter.

8. Brand Monitoring

Stay up to date with any mentions of your business on Twitter. If there is anything negative, you will be able to counter it quickly. You can also use Twitter as a way to receive feedback from your customers and improve your business. Just ask your followers to give their opinion on something. For example, if you designed a new website, ask your followers what they think about it and get their constructive criticisms so you can make your site design even better.

9. Acquire More Votes on Social Media Websites

If you have submitted a story to Digg, Reddit, StumbleUpon, or any other social voting website, tweet a link to that submission to try to score more votes from your followers. If your followers like what they see, they are sure to vote for your content.

10. Hiring People

Looking for a programmer, designer, or writer? Whatever type of professional you seek, try finding them on Twitter. Simply send your followers a tweet telling them you are looking for someone for a job. They can either recommend someone to you or offer themselves for the job. Using Twitter in this way is ideal for finding qualified freelancers. It is much more convenient than putting out a classified ad.

11. Build Your Personal Brand

When you use Twitter to talk about things as mundane as what you ate for breakfast or how you are going to sleep early tonight, you make your followers feel like you are casual and approachable. Even those with running a company that has a cold, corporate brand image could create more appeal and build a unique personal brand using Twitter.

12. Streamline Electronic Communications

When you use Twitter, you’re likely to find yourself using IM, email, and other electronic communication methods less. Twitter not only provides public chatting through Tweets, it also allows you to send direct messages. Twitter will help you streamline your electronic communications, allowing you to scale back online.